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Prepared for: Ben Prepared by: Artur, Overfunded Date: 27 November 2025
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Ben, from our conversation it's clear you've built a strong product design and manufacturing business with genuine technical expertise. Your customers trust you deeply – to the point of wanting you embedded as a partner rather than just a supplier. That's a real competitive advantage.
Your work spans crane electronics, biometric access systems for server farms, IoT devices, and heat exchangers. You've developed solid IP transfer capabilities across projects, and you're already thinking strategically about stock management and pipeline forecasting through ClickUp.
Marketing remains the gap. You've historically grown through word-of-mouth, which works brilliantly until it doesn't – those quiet periods where income just covers the bills.
You've started with LinkedIn case studies and technical insights, which is the right direction. But there's room to amplify your voice without resorting to hard selling.